Website Builder to Custom Site: Migration Checklist

How do you move from a website builder to a custom site without losing important pages or enquiries? Start with an inventory of the current site and its working journeys, then map each valuable URL, form and tracking event to the replacement. Build and test the new site before switching the domain. The design is only one part of the migration.

Teams often decide to move because a builder no longer fits their content workflow, integrations, performance goals or design requirements. That can be a valid reason, but a migration should preserve what already works. The brief needs to identify valuable content and customer paths before anyone deletes or rewrites them.