What should an accessibility brief ask for?

Identify essential journeys first: finding a service, reading pricing, submitting a form, booking, paying and contacting support. Specify the target accessibility standard and level with your team, then ask the developer to show how those journeys will be tested. The W3C's Web Content Accessibility Guidelines WCAGhttps://www.w3.org/WAI/standards-guidelines/wcag/ provide a shared framework, but a label in a proposal is not proof that a real visitor can finish a task.

How do you know the website is usable?

Use more than an automated score. Automated checks can find some issues, but they cannot judge every interaction or whether an alternative description communicates the right meaning. Combine automated checks with keyboard testing, screen-reader checks on critical flows and human review of content. When practical, include people who use assistive technology in user testing.

Gavior Journal · Website Development · 3 min read

Accessible Business Website: A Buyer's Requirements and Acceptance Checklist

Gavior Editorial Team

Product and web delivery editorial team

Published: 2026-10-07Updated: 2026-10-07

How to specify accessibility in a website project, review real user journeys and agree on realistic acceptance evidence.

An accessible business website lets more people find information and complete important tasks, including visitors using a keyboard, screen reader, magnification or alternative input. For a buyer, the most useful requirement is not “make it accessible” in a proposal. Name the pages and journeys that must work, agree on a standard, and ask for test evidence before launch.

This guide is a project-planning checklist, not legal advice. Applicable requirements depend on the market and organization; get professional advice when compliance is a formal obligation.

Journey	Requirement to put in the brief	How to inspect it
Navigation	Menus and links work without a mouse	Move through the page using keyboard only.
Reading	Text is readable at increased zoom and reflow	Check common mobile widths and enlarged text.
Forms	Inputs have labels and errors are explained	Submit invalid and valid information.
Media	Meaningful images and video have suitable alternatives	Review alternative text and captions in context.
Booking or checkout	Selected states and progress are understandable	Complete the transaction with assistive technology.

Accessible Business Website: A Buyer's Requirements and Acceptance Checklist

Ready to turn a better idea into a better business?

What should an accessibility brief ask for?

Build accessibility into content and design

How do you know the website is usable?

Keep the site accessible after launch

Questions to ask a development partner

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