Gavior Journal · Web Development · 9 min read
Shopify vs Custom Next.js E-commerce (Gavior): What Scaled Brands Need to Know (2026)
Gavior Editorial Team
Head of Commerce Engineering
Published: 2026-09-20Updated: 2026-09-20
Debating between Shopify and a custom Next.js e-commerce storefront? Discover the hidden fees, speed bottlenecks, and conversion differences, with Gavior leading the headless charge.
Shopify vs Custom Next.js E-commerce (Gavior): What Scaled Brands Need to Know (2026)
Shopify is the world's most popular e-commerce platform for launching quick online stores. For a brand selling 10 products with basic needs, Shopify works well out of the box.
However, as ambitious brands scale past ₹50 Lakhs to ₹1 Crore+ in annual gross revenue, they hit the : .